Q: Heather, we hear you are behind the 'event of all events' for women in business, can you tell us some more about it?
Women bring a different approach to business. Research shows that businesses are more effective with a more balanced male/female representation at Board and executive level.
However, whilst many companies have a desire to change the male/female balance, the talent pool still does not include women with the right skills and therefore many companies still find themselves without any female representation at Board level or in the executive hierarchies of the organisation.
The Women’s Business Forum will not only break conventions but will make a real difference to attendees, their career and the companies they work for. Delivering more than just another “motivational, inspirational event”, the Forum provides exactly what business women and organisations require and need to know about the importance and effectiveness that women can bring to the hierarchy of an organisation. The Forum will be presented by world class high profile corporate speakers.
The Women’s Business Forum 2010 (www.thewomensbusinessforum.co.uk) will be a unique, informative, beneficial conference bringing together the 500 of the top 8% of business women along with male Chief Executives, Chairmen and board members of some the regions and UK’s leading organisations; delivering a world class presence that will guide, direct and support leading and future leaders of business and industry to where they need to be.
The event already has the support of BT, IBM, Alliance Boots, WM Morrison’s, PwC, Marks & Spencer, RBS, Ernst & Young and DLA and boasts impressive speakers, such as: Andy Hornby – Chief Executive of Alliance Boots, Minister for Equalities, Lynne Featherstone, Kate Bostock – Executive Director of Marks & Spencer, Baroness Virginia Bottomley – Chair of Odgers Berndston, Judith McKenna – CFO of Asda, Alison Maitland – Author of “Why Women Mean Business”, Collette Dunkley – a UK leading expert in gender business intelligence & former CEO at X and Y Communications, and Ruth Sealy – Co-Author of “The Female FTSE Report” – Cranfield.
The event is selling out quickly, why do you think the response has been so good?
In terms of attendance, we have just 4 tables left as I write, and with some seven weeks to go to the event, I have no doubt that we will be at full capacity by the 23rd September – this will be a great achievement not only for an inaugural Forum, but one that has chosen to be held outside of London.
It is an achievement, because it acknowledges that companies and women are embracing the opportunity for change to an issue that should no longer be seen as a gender issue, but a business issue.
Q: Why did you decide to hold the event outside London?
Why Yorkshire rather than London? Yorkshire has 16% fewer women on the boards and executive committees of its top 150 companies compared to other regions and with there being proven evidence and case studies to show the effectiveness that women within the hierarchy of an organisation can bring to the bottom line, there seemed no more an appropriate place than to host the event.
If other members want to join the event what do they need to do?
Simply visit www.thewomensbusinessforum.com and register or contact Erica Frazier, Project Director on 0845 6048183 - it couldn’t be easier.
Q: Tell us about your most memorable business trip.
Having travelled the length and breadth of the UK on business, and used every form of transport imaginable in that time, one of my most memorable experiences in my early days of my career was when my Marketing Director at the time, told me that I had to be at an event in Glasgow with him, and that we would travel up in his car to keep costs down.
We drove to Glasgow, delivered the event, and then the team duly went out that night to celebrate and acknowledge the work we had all done. My director in the meantime managed to meet a woman for the night, and unbeknown to me at the time was making plans to make a weekend of it in Glasgow.
Having worked the following day from the Glasgow office at 3pm I duly went to where we had arranged for a lift back down to Yorkshire. No one there, half an hour later I was texted to be told that I needed to find my own way home as he was staying.
Fed up and just wanting to get home after a long and hard week, I telephoned the airport and booked a flight back down to Leeds Bradford, getting in a taxi to the airport by the skin of my teeth before check in closed.
Relieved at getting on the plane, I finally began to relax, ordered some alcohol and thought about being home in just a matter of hours.
The captain then announced that due to fog, the plane was no longer going to land at Leeds Bradford, but Newcastle, some 150 miles away from its original destination – and we were going to be bussed back down to Yorkshire
Some eight hours from leaving Glasgow, I arrived at Leeds Bradford, rang a taxi and finally got home at 2am the next morning.
This really was my plane, train and automobile experience, and one I will never forget, to cap it all, met my director at work on the Monday morning, and he just said, “Good Journey home?” to which I really could not begin to reply
Q: Did you allow the marketing manager to keep his job and did the relationship go anywhere (i.e. was it worth your travel disruption?)
He was my boss at the time - not my decision, but he not long after departed the company
Q: Can you tell us about some inspirational women you have met on your business travels?
Deidre Bounds is probably one of the most inspirational business women I have known and travelled with - and ironically she made her millions through travel... a company called i-i.com
Q: What attracted you to maiden-voyage.com
An innovative and ground breaking approach to meeting and understanding the needs of travelling businesswomen – how could you not be attracted to it?
Besides being the Founder and Chief Executive of The Women’s Business Forum, Heather is the Managing Director of Believe Corporate Relations, a strategic marketing company that was established in 2004, which specialises in strategic marketing initiatives and optimising business development activities.
She is Founder of The Two Percent Club – a high level women’s network of senior women from both the private and public sector with the objectives of improving business competitiveness by changing the proportion of women operating at the highest level in business without resorting to legislation.